New boutique to open on Clanbrassil Street in Dundalk next week


Clanbrassil Street is set for a welcome boost as a new styling boutique is set to open its doors on Friday May 2nd.

The person responsible for the new venture, which will be called Elmay Professional Styling Boutique, is Dundalk woman Laura (Hughes) Corry – the former manager of Sally West, which closed its doors recently.

Laura has over 12 years experience in the fashion industry and she comes from a strong family background steeped in fashion history from designers to manufacturers and wholesalers to retailers.

Laura has furthered her styling knowledge by receiving professional training from top celebrity stylist Nicky Hambleton Jones who is best known for presenting Channel 4’s hit show 10 Years Younger.

Elmay Professional Styling Boutique will combine both styling expertise with clothes, shoes, handbags and accessories to give each customer an individual look.

Elmay Boutique will cater for a wide variety of ladies from mid-20s to mid-70s and above, and with a selection of sizes from 8-24 there will surely be something to satisfy all women’s needs.

The shop will be located at 30 Clanbrassil Street – the former Madame Kay’s – and will have well-known brands from the four corners of the globe as well as celebrating the best of Irish fashion hosting labels such as, most recently seen on Ireland AM, as well as Avalon, Via Veneto, Roisin McCarthy knitwear and Aria – a company which featured in Elle magazine’s top 10 brands of last year.

Elmay Boutique will offer a special opening discount of up to 20% off for each customer from Friday 2nd to Saturday 10th May. For more updates visit their Facebook page at

Another store set to bite the dust in Clanbrassil Street


Clanbrassil Street is set to lose yet another retailer after fashion outlet Sally West announced its decision to close.

The store at 57 Clanbrassil Street has sold a wide range of Irish and European women’s fashion labels in Dundalk for several years and also has stores in Cavan, Kilkenny and Gorey.

Now though, a closing down sale is in operation leaving yet another retail unit empty on what was once Dundalk’s premier shopping street.

The decision of Sally West to close follows hot on the heels of a similar announcement from Duffner Bros jewellers, who are holding a retirement sale at present.

Meanwhile, Campbell’s Jewellers in the Demesne also shut its doors for the last time on Saturday as the growing list of store closures continue to mount in the town centre. Other fashion outlets in the town centre to have closed already this year include Pulse Pacemaker in Park Street and Penneys in the Long Walk Shopping Centre