Fyffes launch TV campaign to promote their Irish heritage
Dundalk-based banana importer Fyffes is launching a TV campaign, the aim of which is to remind consumers of its long and distinguished heritage as an Irish-owned brand.
Filmed on the seafront at Bray, the 30-second commercial sets out to illustrate how bananas have been a popular fruit with Irish families across the generations by blending footage reminiscent of the 1920s with modern day scenes.
Commenting, Fyffes sales and marketing manager Emma Hunt-Duffy says that the purpose of the advertisement is to “address that lost generation of consumers who may be unaware of our heritage and longevity as an Irish brand.”
In conveying its message, a young Irish boy is filmed viewing the world of Fyffes, told in animation, through the lens of a seaside monocular. Entitled ‘Fyffes Generations’, it will be broadcast on all major channels beginning mid-January.
A preview of the commercial can be viewed on the Fyffes Ireland Facebook channel here.